Swasth Community Science Alliance & NORM
About our Collaboration
The Swasth Community Science Alliance (CSA) is collaborating with NORM to address the COVID-19 Pandemic in communities by:
- Normalizing the use of masking
- Adhering to science-based COVID-19 treatment protocols
Strengthening vaccine preparedness
This M-T-V approach offers an integrated, nuanced response to managing COVID-19 in resource-poor settings until herd immunity is achieved through vaccination.
NORM is a collaboration between researchers at Yale, Stanford, IPA and BRAC that has successfully demonstrated persistent mask adoption in a cohort 340,000 persons across 600 villages in Bangladesh.
Focused on sustained behavioral changes, the NORM program is working with partners in India to promote masking and vaccine readiness
- The CSA is an alliance of over 150+ healthcare organisations in the country, including hospitals, rural health NGOs, insurers, health tech, med-tech, and others, seeking to leverage digital health technologies to drive integrated care models.
- The CSA provides step-by-step guidance to implement scientifically sound COVID-19 monitoring and treatment strategies for COVID CARE and at-home treatments in resource-constrained settings, by providing content libraries, training programs, prevention strategies, and more.